I live in Leeds and bring the important in-house insight and experience.
I’ve worked as a board level marketing & sales director for both private equity-owned Gusto Italian group (18 sites) and American Smokehouse brand, Red’s True BBQ (6 sites).

My skill is blending a solid strategic rigour with getting sh*t done.Building teams, setting up processes, and devising strategies for growth, I enjoy connecting the audience insight to the strategy and creative. Having worked in small teams and across business functions, I bring understanding of the operations into marketing success, scaling fast.

I love cooking and food trends have fuelled my enjoyment of menu development working with exec chefs to bring innovation, drive growth through out of restaurant sales, develop new virtual brands and grocery retail line extensions, as well as menu engineering and pricing strategies, to maximise profit.

Prior to hospitality I worked as a director at several northern PR and creative agencies working on national consumer FMCG brands. I bring this wider, creative mix into developing effective local marketing strategies and PR’able launches.