IT'S A DILEMMA

This role answers the challenges of today’s new, upside down world.

A good, CIM/MBA trained marketing, digital or insight director will add commercial value no doubt, but it can be a costly HQ salary. Our Virtual Director service is the solution to bridge this gap.

Depending on your requirements, pick from our roster of virtual Marketing, Digital, Insight, PR & Comms, or Commercial directors, choose a subscription package that fits your needs, then plug us into your business.

With experience and professional training under our belts, we operate as a hybrid in-house marketer, working closely with your existing in-house team and partner agencies, in a mix of remote and face-to-face. If and when needed we also bolt on virtual marketing teams, managed by us.

Virtual doesn’t mean distant, surface skimming or death by endless zoom calls.
We move with urgency, understanding the levers of your business, to identify areas for growth and improving effectiveness. And we invest time in getting to know you and your team, with face-to-face meetings (remember those?).

This flexible model offers you huge salary/NI/pension savings, whilst still giving you strategic counsel and valuable output. Plus, we’ve worked both in-house and agency, so we understand your business challenges.

HOW WILL IT WORK

DIAGNOSIS

DIAGNOSIS

We’ll take time to understand your business objectives, team, guest insight, brand analysis, and past and current marketing plans. Are there quick wins to be had?

STRATEGY

STRATEGY

Define where you will play, and how you will win. We’ll work together to either improve your existing approach, or develop a new marketing strategy to identify your profitable targets and distinct positioning. And we’ll set proper objectives.

PLAN

PLAN

We’ll draft your marketing plan to kick the strategy into action. What tactics and channels do we need to consider, assign roles, and consider what budgets you’ll need to account for.

EXECUTION & MONITOR

EXECUTION & MONITOR

We’ll work with your existing staff, or create a remote team, to manage the plan through, assigning tasks and making everyone accountable. And we’ll review effectiveness. How is the strategy & plan performing? What needs addressing, changing, increasing, or stopping?

SUBSCRIPTION PACKAGES

MENTOR AND ADVISE

MENTOR AND ADVISE

Need peace of mind you, or your team is on track, focussing on the right things, and would like a professional to run things past every week, whilst handling small projects?

TRAIN WHILST YOU WORK

TRAIN WHILST YOU WORK

Want to train up your existing team members and take them to the next level, whilst concurrently kicking on your marketing strategy, and growing your business? We run unique programmes to develop your teams’ marketing knowledge and capabilities whilst ‘on the job’.

DIGITAL IN-HOUSE TRANSFORMATION

DIGITAL IN-HOUSE TRANSFORMATION

Is your business at that tipping point and looking to step up, expand, improve processes, and really kick on your digital strategy? Do you want to build out your team, but need an expert to run the recruitment and onboarding?

BESPOKE & PROJECT

BESPOKE & PROJECT

Have an important project to oversee, or simply want a bespoke model to fit your needs? We can build a plan that works, giving you freedom to grow.

PICK OUR BRAINS (by the hour)

PICK OUR BRAINS (by the hour)

During these difficult times we’re also offering a quick-fire consultancy service, giving you access to advice/help/guidance by the hour. From tech and digital product advice, to growing your brand, improving sales & margin, or creative ideas to navigate the pandemic, use this service to employ senior-level reassurance, quickly and cost-effectively.

SUBSCRIPTION CONTRACT

Minimum period is three months, allowing us to understand and diagnose the business, build a plan, and show a return. Thereafter dial up and down your subscription as you see fit. It’s freedom to grow, your way.

Contact

WHAT ARE YOUR MARKETING CHALLENGES?

Call us on: 07894 566600
Contact