VIRTUAL MARKETING DIRECTORS
This role answers the challenges of today’s new, upside down world.
Flexible access to senior marketing resource, on your terms.
A good, CIM/MBA trained marketing director will add commercial value no doubt, but it can be a costly HQ salary for SMEs wanting to grow. Our Virtual Director service is the solution to bridge this gap.
Depending on your requirements, our virtual marketing directors work on a project or retainer basis, plugging into your business and getting to work quickly.
With experience and professional training under our belts, we operate as a hybrid in-house marketer, working closely with your existing in-house team and partner agencies, in a mix of remote and face-to-face. If and when needed we also bolt on virtual marketing teams & freelancers, managed by us.
We move with urgency, understanding the levers of your business, to identify areas for growth and improving effectiveness.
From developing propositions, hosting brand development workshops, managing consumer research and new pricing strategies, full sales mix analysis projects, creating new income streams by developing new DTC propositions and web platforms, in-housing our paid social team to super boost funnel conversions, and even recruiting new marketing team members through our own extensive professional network.
This flexible model offers you huge salary/NI/pension savings, whilst still giving you strategic counsel and valuable output. Plus, we’ve worked both in-house and agency, so we understand your business challenges.
The virtual marketing director is a powerful Swiss army knife for your marketing or leadership team.
Sarah Clark, managing director Wright & Bell Group, said: “Brain Fuud did an excellent job helping us to establish our key focuses and strategy leading up to re-opening our businesses following lockdown.
“They also helped to recruit a marketing manager ensuring the transition from outsourced marketing to in-house was smooth and successful.”
HOW WILL IT WORK
RAPID IMMERSION
We’ll take time to understand your business objectives, team, guest insight, brand analysis, and past and current marketing plans. Are there quick wins to be had?
STRATEGY
Define where you will play, and how you will win. We’ll work together to either improve your existing approach, or develop a new marketing strategy to identify your profitable targets and distinct positioning. And we’ll set proper objectives.
PLAN
We’ll draft your marketing plan to kick the strategy into action. What tactics and channels do we need to consider, assign roles, and consider what budgets you’ll need to account for.
EXECUTION & MONITOR
We’ll work with your existing staff, or create a remote team, to manage the plan through, assigning tasks and making everyone accountable. And we’ll review effectiveness. How is the strategy & plan performing? What needs addressing, changing, increasing, or stopping?
SUBSCRIPTION CONTRACT
Minimum period is three months, allowing us to understand and diagnose the business, build a plan, and show a return. Thereafter dial up and down your subscription as you see fit. It’s freedom to grow, your way.